Encompassing iconic shopping destination Chapel Street, the Jam Factory, sprawling residences and a vivid history, it is little wonder South Yarra has evolved into one of the most desirable suburbs in Melbourne to play, reside and explore. The area has a something-for-everyone appeal. And the flocks of visitors who come to people watch from a perch in their favourite cafe, shop in chic designer boutiques, or explore new secret-but-not-for-long gems, certainly know it. Yet it is South Yarra’s people who bring the destination’s unique atmosphere to life. From the tailor who has watched the area evolve over decades, to the barista who makes sure your coffee is just right, to the fashionable types using the street as their own personal catwalk; they all play a part in making South Yarra so grand.